The feature is called Rebirth and it finally allows you to use characters from the Eternal realm for Seasonal content. If you're unfamiliar, Eternal and Seasonal are two instances within Diablo 4. Unfortunately, that divide has meant players are asked to create new characters each new season, if they want to experience the new content. Many players have called on Blizzard to let them keep using their Eternal characters with each season, but the developer has so far never budged. Using Rebirth, you can convert any of your Eternal characters into Seasonal characters.