BMW owners are used to their car’s center screen handling navigation, music, settings, and warnings. Yet that’s exactly what BMW is doing, and the way it describes the advertising campaign makes the whole thing feel even more ridiculous. As part of a partnership with Sony and Marvel, compatible BMWs display a Spider-Man banner when they start. Tap it, and the car launches a full-screen animation promoting Spider-Man: Brand New Day, complete with music and an ambient-light show. Got this commercial in my car today as part of the Spider-Man - Brand New Day campaignby u/Milanista58 in BMWRead Article