Hard Rock Cafe and Coca-Cola have launched Hard Rock Rising. Rising artists worldwide can enter Hard Rock Rising for a grand prize including a Coke Studio recording session, $10,000, a Hard Rock Orlando performance, and more. ‘Power Of Music’“Hard Rock Cafes have always connected people through the power of music with local artist residencies, open-mic events, Battle of the Bands competitions, and pop culture memorabilia,” said Eric Martino, president of Hard Rock Cafe and Retail at Hard Rock International. “Now, Hard Rock Rising is a natural extension of that mission to empower emerging artists to perform their original music. Hard Rock RisingHard Rock Rising unfolds as a series of performances at participating cafes.