Beiersdorf is eyeing beauty brand acquisitions to reduce its reliance on Nivea. “Obviously I would prefer [acquisitions] to come rather late than soon, because I want the 22,000 employees of Beiersdorf to focus on the turnaround of Nivea and the growth of Eucerin and La Prairie. Any acquisition would be focused in the luxury space, rather than mass, where Beiersdorf already has the Nivea, Eucerin and Aquaphor brands. We have the number one brand in the world, we just have to do better work with Nivea. Previously, the Eucerin and La Prairie owner had expected sales to be flat or slightly growing for the year.