Puig-owned make-up brand Charlotte Tilbury, British skin care label Elemis, and fragrance specialist Jo Malone London are among the beauty businesses that will feature at the return of Covent Garden's annual beauty festival. Space NK, which was originally founded in Covent Garden, has been named as experiential partner for Beyond Beauty. The Beyond Beauty campaign will include exclusive pop-ups, launches, brand offers and expert masterclasses from fragrance brands including Chanel, Dolce&Gabbana, and Penhaligon's. Catherine Riccomini, Director of Marketing and Communications, Shaftesbury Capital, said: “Beauty is one of the defining categories at Covent Garden, and Beyond Beauty reflects the strength of that offer. The launch of Covent Garden’s 2026 beauty festival will follow a surge in festival activity from prominent beauty retailers to tap new audiences.