Live Nation has expanded its Latin American presence further with the launch of Ticketmaster in Uruguay, having acquired local ticketing platform RED UTS. It is the latest move by Live Nation to expand its reach in South America. Last summer, Live Nation expanded its stake in Mexico-based live events promoter OCESA to 75%, taking its invetsment in it to more than $1 billion. Ticketmaster’s market leader Chile & Uruguay Javier Parra said, “We’re thrilled to welcome Uruguay to the Ticketmaster network. “At Ticketmaster, we’re constantly working to make the journey from discovering an event to walking through the venue gates as seamless as possible,” said Ticketmaster EVP, Latin America Adam Newsam.