For a country of more than 30 million people, Saudi Arabia has lacked a live events industry for far too long. That question should not exist in a well-designed event, built around its audience, their expectations and their interests. Every event needs to be built around the visitors and what they want to see. TCG Con Arabia was the largest gathering of trading card collectors and enthusiasts in Saudi Arabia, bringing together collectors, traders, players and creators under one roof. The local event industry needs to shift how it thinks, and it needs to measure success differently.