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EN
Hyundai highlights “Your Perfect Partner’s” long-term value through humour
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Campaign Middle East
Rather than competing solely on upfront cost, Hyundai reinforced its long-term value proposition by highlighting the pillars that define ownership over time — from quality and genuine parts to fuel efficiency, warranty, service excellence and resale value.
Additionally, conversations around Total Cost of Ownership are typically delivered through technical or functional messaging, making them difficult for audiences to connect with.
Through Your Perfect Partner, we want to make Total Cost of Ownership easier to understand and more relevant to everyday customers.
The year-long programme reinforces Hyundai’s commitment to delivering lasting value and supporting a broader conversation around smarter vehicle ownership across the Middle East and Africa.
CREDITS:Client: Hyundai Motor Company Middle East & AfricaJae Sun Yoo, Head of Marketing & Communication Hyundai Motor Middle East & AfricaHossam Mahgoub, Marketing Manager Hyundai Motor Middle East & AfricaShireen El Kara, Social Media Marketing Manager Hyundai Motor Middle East & AfricaSabah Azhar, Senior Digital Marketing Manager Hyundai Motor Middle East & AfricaCreative agency: INNOCEAN Worldwide Middle East & AfricaPR agency: Current GlobalSocial and influencer agency: FP7 McCann MENATProduction House: Black RhinoExecutive Producers: Michelle AyoubCreative Director: Abdo BorgiAgency Campaign Lead: Marwa Bakhuraisa & Youssef SerrySenior Art Director: Ehab SalmanSocial Media & Influencers Manager: Ayman El MamounDirector: Amin DoraCinematographer: Thodoris ZacharakisGrading: Belal Hibri @LucidVFX: Gabriel Ferneiné