HONOR introduces a refreshed brand identity that reflects its ambition to become a global AI device ecosystem company beyond smartphones. New Brand Identity: HONOR has unveiled a refreshed logo and brand identity to reflect its transformation from a traditional smartphone manufacturer into a global AI device ecosystem company. HONOR has unveiled a refreshed logo and brand identity to reflect its transformation from a traditional smartphone manufacturer into a global AI device ecosystem company. Reaching a New GenerationBeyond technology, HONOR says its brand is also evolving culturally as it seeks to establish a stronger connection with younger consumers. About HONORHONOR is a global AI device ecosystem company committed to transforming how people interact with intelligent technology.