UFC had anticipated the financial loss due to the event’s high production costs, which were initially estimated to exceed $60 million (£44 million). Despite the one-off loss, UFC enjoyed a strong second quarter financially. TKO reported a 29% year-on-year increase in UFC revenue, reaching $535.7 million (£398.7 million). The deal contributed an additional $64.7 million (£48.2 million) in media rights revenue. The White House event ultimately became one of the most-watched mixed martial arts shows in history, highlighting UFC’s expanding global reach despite the significant financial investment.