Ads designed to influence AI agents rather than human consumers are emerging as a new marketing channel. Previously, Time had created stripped-down, text-only versions of its webpages that AI agents could read more efficiently. Ally Bank CMO Andrea Brimmer told me she was quick to experiment with advertising to AI agents because “the signals are impossible to ignore.” The agent ads experiment has sparked a fierce industry debate on X and in my WhatsApp chats. Read the original article on Business InsiderThe post A debate is brewing over the risks and rewards of serving ads to AI agents appeared first on Business Insider.