None
EN
Beyoncé takes full control of SirDavis whisky after buying out Moët Hennessy
['James Bayley']
The Drinks Business
NewsBy James BayleyBeyoncé has taken full ownership of SirDavis American Whisky, ending Moët Hennessy’s involvement less than two years after the brand’s launch.
Beyoncé has acquired full ownership of SirDavis American Whisky after buying out Moët Hennessy’s stake in the brand she launched alongside the luxury drinks group in 2024.
Moët Hennessy exitsThe reasons behind Moët Hennessy’s exit have not been disclosed, and neither party has commented publicly on the rationale for the change in ownership.
As previously reported by the drinks business, LVMH denied speculation last year that Diageo could sell its 34% stake in Moët Hennessy.
Related newsChampagne and Cognac lift Moët Hennessy as LVMH returns to growthLVMH wins China trademark battleLVMH maintains growth despite Middle East disruption