The Walt Disney Company and TikTok announced Wednesday a partnership that would let social media creators make short-form videos based on the entertainment conglomerate’s brands, including Star Wars, Marvel and Pixar. In a press release, it’s being billed as a “first-of-its-kind” deal that will offer TikTok users Disney assets that can be uploaded and shared on both TikTok and Disney+. While TikTok has billions of users, the deal could help boost usage of Disney+, which has around 130 million global subscribers. In addition to a $1 billion investment in OpenAI, that partnership would have allowed people to use Sora, a generative-video platform, to make AI videos using Disney content. Discovery) and NBC Universal’s Peacock all have introduced vertical video content features to its respective apps in recent months.