Boostability Shares Unified Search Strategy in New DesignRush Feature Boostability shared insights on the evolving SEO landscape in a DesignRush feature, where it also introduced updates to its Be Found Framework (BFF) for AI-powered search. David Malmborg, Vice President of Sales and Strategy at Boostability, reflected on why brands can no longer treat traditional SEO and AI optimization as separate disciplines. Instead, he advocated for a unified visibility strategy spanning search engines, AI assistants, and other emerging discovery platforms. Article content The full article can be read on DesignRush. About Boostability Boostability was founded on the idea that small businesses deserve a seat at the table.