The LEGO and F1 partnership brings new young fans to the sportThe patent for LEGO’s interlocking brick system expired in 1978, the same year that Mario Andretti won the F1 championship, the last time an American driver would do so. Closing in on a half a century later, the two brands are world-spanning juggernauts, nearly at the level of Nike or Apple in terms of recognition. Globally, F1’s always been big, but its surge in popularity in North America is more recent, and for it to tie up in a partnership with LEGO is bound to raise the profile of both.