Spotify has overtaken Melon to become the second most-used music streaming service in South Korea, according to data from research firm WiseApp Retail. It is the first time overseas services have held both of the market’s top two positions, according to the report, with Google‘s YouTube Music still in first. WiseApp Retail put Spotify at 6.2 million monthly active users (MAUs) in South Korea, ahead of Melon‘s 5.9 million. In early 2025, Melon ranked second with around 6.4 million MAUs, behind YouTube Music’s 9.5 million, according to WiseApp. South Korea is the world’s seventh-largest recorded music market, according to IFPI.