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Brand Venture takes on Yaguara Cachaça
['Miona Madsen']
The Spirits Business
NewsBy Miona MadsenBrazilian Weber Haus Distillery has appointed Brand Venture to lead the global development of Yaguara Cachaça.
Weber Haus Distillery, located in Ivoti, recently completed its total acquisition of the Yaguara brand.
The collaboration with Brand Venture aims to solidify Yaguara as “the leading premium cachaça brand” for bartenders and consumers globally.
In addition to driving commercial development, Brand Venture will also provide the operational infrastructure and logistics capabilities necessary to scale the brand internationally, using its European hub based in Amsterdam.
Jan Bernd Koster, partner at Brand Venture, added: “Yaguara has already established itself as one of the leading premium cachaça brands in the global cocktail scene.