NewsBy Miona MadsenSazerac-owned Wheatley American Vodka has formed a multi-year partnership with The National Association for Stock Car Auto Racing (Nascar). The brand is also the entitlement partner of the Wheatley Vodka Clash, which will move to Daytona International Speedway in 2027. Under the agreement, Wheatley Vodka will hold the marketing and promotion rights for the vodka category. The partnership will provide year-round integration across Nascar’s platforms and prominent events, including the title sponsorship of The Wheatley Vodka Clash. David Binder, senior brand director for Wheatley, stated: “Wheatley American Vodka was built with a focus on quality, hard work, and bringing people together, making Nascar a natural fit for our brand.