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US court reverses Jack Daniel’s win in dog toy trademark case
['Joe Rogers']
The Spirits Business
NewsBy Joe RogersA US appeals court has overturned a victory for Jack Daniel’s as the trademark dispute between the Tennessee whiskey producer and the makers of the ‘Bad Spaniels’ dog toy continues.
Last year, the US District Court for the District of Arizona found that a dog toy produced by VIP Products – which resembles a bottle of Jack Daniel’s whiskey – diluted JDPI’s trademarks by tarnishment.
Documents released by the 9th Circuit said: “Bad Spaniels is a parodic dog toy not intended for human consumption.
The case had received support from the Biden administration, as well as other major brands, such as Nike and Patagonia arguing in favour of Jack Daniel’s.
Earlier this year, Jack Daniel’s lost a lawsuit against Scottish comedians Greg Hemphill and Ford Kiernan, having claimed that their Jack & Victor Scotch whisky violated its trademark.