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Daily Pour acquires The Rum Lab events portfolio
['Miona Madsen']
The Spirits Business
NewsBy Miona MadsenMedia and events platform The Daily Pour has bought rum festival organiser The Rum Lab and its affiliated events.
The Rum Lab organises several rum festivals and congresses, including in New York, Miami, Chicago, and California.
The deal includes both The Rum Lab and its Rum Festival & Congress concept.
“We built The Rum Lab on the core belief that direct education and genuine human connections are what truly elevate a spirit category.
The Daily Pour shares this exact conviction and possesses the resources and vision to scale these festivals to new heights.”