If you never mastered how to apply eyeshadow from the 2010s when the complex cut crease was headlining, you're in luck. The trending eyeshadow aesthetics have evolved since then and simplicity is reigning in its place. If you want your eyeshadow to sit smoothly and grip all day, you'll want to prep your lid first. “The first thing I always do before any eye makeup is clean the area properly,” notes top Aussie makeup artist, and queen of cool-girl eyeshadow looks, Tanielle Jai. "From there, I’ll go in with a waterproof, gel-set pencil, my Stayliner is perfect for this, or a cream eye base like Danessa Myricks Colorfix or Giorgio Armani’s Eye Tints.