Gen Z (42%) and millennials (47%) worry frequently or always about increasing healthcare costs, in line with 50% of Americans overall. Gen Z and millennials trust influencers and social media at much higher rates than other generations (23% of Gen Z and 17% of millennials say they trust influencers for health information, compared with 4% of Gen X and 1% of baby boomers; 28% of Gen Z and 20% of millennials trust social media, compared with 6% of Gen X and 4% of baby boomers). While often bypassing traditional care, Gen Z and millennials are spending more on self-care than any other generation. Gen Z (43%) and millennials (39%) are far more likely to spend at least $100 per month across categories than Gen X (10%) and baby boomers (6%). They are much less likely to have a primary doctor (48% of Gen Z and 58% of millennials, compared with 79% of Gen X and 87% of baby boomers) but more likely to have a mental health therapist (25% of Gen Z and 29% of millennials, compared with 17% of Gen X and 7% of baby boomers).