Raptor PR has launched Early Gaming Growth (EGG), a communications platform designed for gaming startups. The "integrated communications, reputation, and growth-building platform" aims to support early-stage companies as they build credibility to developers, publishers, and investors. "The games industry media landscape has fragmented significantly over the past five years," said Raptor PR founder and CEO Rana Rahman. EGG is built on the central premise that success in B2B communications isn't about purely capturing attention, but building trust and living in the memory economy of buyers throughout complex B2B sales cycles." I've learned that the key is to stay consistent with communications over time, not just around major announcements or events."