British deodorant brand Make Waves is bringing its award-winning refillable antiperspirant to the high street, launching in 385 Boots stores across the UK and Boots.com from 4th August 2026, marking the brand’s biggest retail expansion to date. The launch follows Make Waves’ success as a winner of the Boots Breakout Beauty UK accelerator programme recognising the brand as one of the UK’s most exciting emerging beauty businesses and supporting its journey into national retail. The expansion follows rapid growth for the UK brand, which has built a loyal customer following thanks to its combination of high-performance sweat protection, skin-conscious ingredients, and sustainability credentials. Make Waves is the highest-rated refillable antiperspirant on Trustpilot (4.9★ average), winner of the Breakout Beauty UK Awards 2025, and recipient of Marie Claire’s Sustainability Award 2024. Oliver Batiste & Owen Machon, founders of Make Waves, said: “Launching in 385 Boots stores marks a defining moment for Make Waves.