A Cheltenham entrepreneur has launched his very own liquid laundry soap which has been inspired by his French heritage. Made and bottled in small batches in Cheltenham, Lavoir’s La Lessive is made with real Savon de Marseille soap flakes, water, and Lavoir’s signature perfume from Grasse in France – the French home of perfume. La Lessive can be used for linen, towels, bedding and everyday washing. The entrepreneur was inspired by his Mamie Lou who would always say “the care we give to linen is the care we give to our home.” Inspired by my French roots, Lavoir is British made with our metal tins sourced locally in Tewkesbury and our labels printed in Kent.