AppsFlyer, the mobile marketing platform, has announced its integration with ChatGPT Ads, enabling marketers to measure ad campaigns in ChatGPT directly within the AppsFlyer platform. More than a dozen advertisers are already using the integration to bring mobile app measurement — including installs, app opens, and in-app purchases — to their ad campaigns in ChatGPT, in addition to web. “As new channels like OpenAI emerge, marketers need to measure them the same way they measure established partners like Meta, TikTok, and Google. Every click from a campaign in ChatGPT Ads routes customers to the corrent destination, whether they’re on mobile or web, and whether or not they already have the app installed. For brands where app installs and in-app revenue are primary KPIs, that routing connects the ad impression to the complete customer journey.