DAZN48 concluded the FIFA World Cup 2026 as one of DAZN’s most successful global content initiatives, according to the sports streaming platform. Launched ahead of the FIFA World Cup, DAZN48 was designed to capture the passion and culture of football beyond the action on the pitch. Across the competition, DAZN48 creators produced content in multiple languages, documenting the celebrations, traditions, rivalries and key moments that defined the 2026 World Cup. DAZN48 generated more than 154 million impressions, 150 million organic video views and 7.5 million engagements throughout the tournament. The initiative culminated in a live watch-along for the FIFA World Cup Final, which attracted 316,000 views.