Consumers electronics brand, Hisense has announced the addition of the official Xbox app on the VIDAA platform in the UK. Consumers can then access an array of popular titles on Xbox through their Hisense TV. Rob Andrews, Head of Strategy & GTM – TV at Hisense, commented: “Innovation is a cornerstone of our approach at Hisense, whether that’s creating new technologies such as RGB MiniLED, or pushing the boundaries of what a smart TV can deliver. Customers are increasingly expecting more from their home entertainment set-up and the launch of the Xbox app on the VIDAA platform reflects our commitment to delivering what consumers are asking for. By launching the Xbox app and bringing cloud gaming directly to Hisense TVs, we’ve taken a genuine step forward in making home gaming more accessible to households across the UK, meaning a premium gaming experience is now accessible with just a few pushes of a button.”