ITV has announced a partnership with Snack Media, a representative of digital rights for major sports bodies, further expanding its YouTube sales offering. Abul Noor, Head of YouTube Sales at ITV, commented: “This partnership with Snack Media is a key step as we continue to grow and evolve ITV’s YouTube sales house capabilities. Hector Morales, CEO at Snack Media, said: “We are thrilled to launch this partnership with ITV, and there is no better starting point than the PDC. At Snack Media, we firmly believe that exceptional, high-quality content deserves maximum commercial recognition. Partnering with ITV and Snack Media to exclusively manage our YouTube advertising inventory allows us to unlock the full commercial potential of that audience while giving brands access to highly engaged darts fans through trusted, premium content.