EssilorLuxottica and World Duty Free Group completed a multi-airport activation for Prada Eyewear‘s Days of Summer 2026 campaign, bringing the brand’s Urban Beaches concept to travellers across the UK. The campaign centred on a pop-up at London Heathrow Airport Terminal 3, which ran from 27 May to 23 June. Additional branded visibility continued until 29 June, extending the activation across nine UK airports within World Duty Free‘s travel retail network. The wider campaign included branded installations at Heathrow Terminals 2, 3 and 5, London Stansted Airport, East Midlands Airport, Bristol Airport, Glasgow Airport, Liverpool John Lennon Airport, Edinburgh Airport, Birmingham Airport and Newcastle International Airport. EssilorLuxottica Head of Marketing Travel Retail Andrea Testaverde said: “This activation brings Prada Eyewear‘s Days of Summer 2026 campaign to life through a powerful travel retail experience that combines immersive digital visibility, interactive engagement and curated product discovery.