TBWA has unveiled a new global visual identity created by its in-house design discipline DXD (Design by Disruption), marking the next chapter of the agency network's brand evolution. The new identity introduces several visual elements across the TBWA brand, including handcrafted iconography, expressive brushwork and intentionally imperfect finishes designed to highlight the human touch. This includes bespoke backslashes and passport-inspired city stamps that reflect the culture and heritage of individual offices while maintaining a shared visual identity. "Our refreshed TBWA visual ID is modular, simple, crafted and organic. The recognition reflects the agency's continued investment in creativity and design capabilities, themes that sit at the heart of its refreshed global identity.