STANLEY has unveiled a new global brand platform, "ALL BUILD. Leading the campaign is "Stan", a talking toolbox introduced as the face of the initiative. The launch comes as brands across categories continue to sharpen their global positioning through refreshed brand platforms. In June, KFC unveiled a global brand refresh aimed at capitalising on growing demand for chicken, introducing new menu platforms, updated restaurant formats and a refreshed visual identity. Pizza Hut MY rolls out global brand refresh locally through culture-led experiencesAspire unveils brand refresh as it expands global financial platform