Coca-Cola is encouraging consumers to put their screens aside and reconnect over shared meals in a new global campaign titled "The world will wait". Built around the insight that younger consumers increasingly crave genuine human connection despite busy schedules, the campaign positions Coca-Cola as a companion to shared meal occasions. "'The World Will Wait' is designed to inspire us and remind everyone that some moments are simply too important to postpone. We want to rekindle the joy of shared meals, positioning Coca-Cola as the perfect companion that brings people together," Roy added. Coca-Cola Indonesia's new chief unveils 'Nongkrong seru' campaign ahead of centenaryHow Coca-Cola turned the FIFA trophy tour into a Malaysian fan experience