OpenAI is facing backlash after hosting its first-ever US influencer brand trip, bringing a group of creators to the luxury resort Wildflower Farms in New York's Hudson Valley to showcase its latest ChatGPT work tools. Fellow creator Megan Lieu also defended her participation, writing: "The comments on my OpenAI trip post on TikTok specifically were all like this. Content creator Meredith Lynch, for example, described the influencers' participation in the OpenAI trip as "deeply disgusting and embarrassing" in a video published on 2 August. Despite the backlash dominating parts of social media, sentiment surrounding OpenAI's influencer trip remained largely positive, according to sentiment analysis by media intelligence firm CARMA. According to the firm, criticism was driven primarily by OpenAI's influencer marketing strategy, making it the most prominent source of backlash.