However, growing concerns over adulteration have now prompted Maharashtra to take one of its toughest food safety measures yet. Under the Food Safety and Standards Act, 2006, violations can attract up to six months in jail along with a fine of Rs 1 lakh. The order, issued by Food Safety Commissioner Tukaram Mundhe, prohibits every stage of the analogue paneer supply chain, from production to retail sale. The Maharashtra Food and Drug Administration (FDA) has also warned that selling analogue paneer as genuine dairy paneer amounts to misleading consumers and constitutes an unfair trade practice under the food safety law. What is analogue paneer?