Wenger clarified that he was kept completely in the dark regarding the $20 billion proposal, emphasizing that dropping it was "absolutely necessary." Wenger clarified that he was kept completely in the dark regarding the $20 billion proposal, emphasizing that dropping it was "absolutely necessary." The Scrapped $20 Billion DealInfantino’s plan called for creating a subsidiary called FIFA Forward Enterprise (FFE) to take over the commercial rights of global soccer's governing body—including World Cup hosting, broadcasting, sponsorships, and ticketing. Investment Structure: The plan sought to raise $4.2 billion by selling a 20% equity stake in FFE, valuing the entity at $20 billion. Preserving Post-World Cup MoraleThe fallout comes just weeks after the conclusion of the 48-team 2026 World Cup in North America, which generated $15 billion for FIFA’s 2023–2026 commercial cycle.