Know the news with the 7NEWS app: Download today ArrowFutureIQ biomimetic hair longevity serum has officially landed in Australia, marking K18’s first move into the emerging world of hair longevity. K18’s highly anticipated FutureIQ™ biomimetic hair longevity serum has officially launched in Australia. Moving into hair longevity broadens that mission beyond repairing damaged lengths to supporting the future appearance of healthier-looking hair. FutureIQ biomimetic hair longevity serum retails for $220 and launches through Sephora Australia, K18 Hair Australia and selected professional salon partners nationwide. Hair longevity is emerging as one of beauty’s biggest trends, with K18 among the brands helping define the category.