Join our new WhatsApp channel: The Morning Round-Up Get the biggest pub trade stories straight to your phone. Writing on LinkedIn, Gordon continued: “Greedy Gordon’s is proud to introduce our new staff uniform. Every voice counts“We believe so strongly hospitality needs a permanent 10% VAT rate that we’ve chosen to wear the message every single day. The new uniforms form part of the wider #VATsTheProblem campaign, which is calling on the Government to introduce a permanent 10% VAT rate for hospitality. The campaign argues a lower VAT rate would help operators deal with rising wage, energy and food costs while protecting jobs and community venues.