Sephora and South Korean beauty and health retailer CJ Olive Young have revealed the launch date and full details of their “strategic” omnichannel partnership. The initial assortment features 19 brands selected by Olive Young based on their product performance, consumer popularity and trend leadership in South Korea. Sephora and CJ Olive Young inked their “strategic” omnichannel partnership in January 2026 to deliver “cutting-edge and sought-after Korean beauty” products. Olive Young also recently revealed how its debut US stores have performed since launch as the retailer ramps up its plans to crack America. The latest stage of Sephora and CJ Olive Young’s partnership comes amid K-beauty’s ongoing boom, which shows no signs of slowing down.