But holidaymakers planning ski trips later this year have been dealt a blow after a winter sports travel company went bust, the latest in a string of travel firm collapses. 'The company sold package holidays; we do not believe that there were any current customer bookings for package holidays at the time of liquidation.' ATOL protection ensures customers can receive a refund if their travel company collapses before they travel. Plus, Regen Central Ltd, which sold flights and hotel packages, ceased trading in January after 17 years in business. And last year, another UK travel company collapsed into liquidation after running for 55 years.