The shop has a well-earned reputation for carrying fabric brands that quilters genuinely get excited about. It is the kind of shop that makes fabric hunting feel like a genuine adventure rather than a chore. Unique kits are a highlight, offering combinations of fabrics and instructions that feel genuinely inspired rather than generic. American Quilting understands that a great fabric shop is not just about inventory. The inventory is described as highly complete, which in fabric shop terms means you are unlikely to leave empty-handed no matter what you came in looking for.