Imagine that an adviser at your firm accepted a life-changing amount of money from someone who could influence their professional decision-making. And imagine that – when they were found out – they were allowed to carry on working as normal because their clients like them. In financial services, we know our professional livelihood rests not just on our reputation, but on our active and ongoing compliance with the strict standards set by the FCA. Jenny Segal: Firms should measure culture in the same way as AUMUnder the FCA’s Certification Regime, regulated firms must assess whether individuals are fit and proper at least annually. Jenny Segal is an actuary, investment professional, workplace culture expert and author.