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How Buc-ee's is building a ruthless rest-stop empire
['Danny Jensen']
Hustle News
This trifecta may be the secret to success for Buc-ee's, the massive roadside rest stop chain with a beaver mascot and cult-like following.
Beaver Nuggets galoreEven if you've never been to a Buc-ee's, you've probably seen videos of World Cup fans marveling at the spectacle.
Founded by Arch "Beaver" Aplin in 1982, Buc-ee's began with the promise of cheap ice and clean restrooms.
Buc-ee's snacks and merch have even inspired a secondary market.
Not everyone is so easily won over by Beaver Nuggets and clean bathrooms.