Explore related questionsAnd 92% agreed with the statement that eating ice cream feels fun, compared with 85% of non-GLP-1 ice cream consumers, according to Mintel. “It shows that GLP-1 users still want joy from their food,” says Stephanie Mattucci, principal strategist at Mintel. More Mintel figures back that up, with 85% of frozen treat consumers who are on GLP-1s agreeing that eating ice cream improves their mood, compared with 78% of all frozen treat consumers. But it’s not just about the fun, so what can other lessons can be learned from ice cream? Treats can occupy the better-for-you spaceDespite being a sweet treat, ice cream embraces functionality in the better-for-you space.