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Nissan’s US Turnaround: Production Soars 24%—Tariff Hits Avoided
['Brian Potter']
Motor1.com - News
Shifting Rogue, Pathfinder and Frontier production to US plants avoided about $2.3 billion in tariff exposure.
Nissan’s global numbers are going the wrong way.
Nissan’s North American strategy leans hard on US-made light trucks and SUVs—especially Frontier, Pathfinder and Rogue—instead of chasing low-margin global volume.
2026 Nissan Pathfinder Photo by: NissanRogue, Pathfinder, Frontier And Tariff FalloutTo see the strategy on the street, look at Nissan’s core American nameplates.
The bottom line for you as a shopper or small-fleet buyer is that Nissan’s American push is already shaping dealer lots and sticker prices.