The four-day intensive programme brought together 25 high-potential SMEs from across the country to strengthen their export readiness through the development of practical, market-oriented Export Marketing Plans. Participants received expert guidance from an internationally recognized export marketing specialist from the Netherlands, with support from a trained EDB coaching team. ExpoScaleUp is a key component of the Sri Lanka Export Excellence Initiative (SLEEI), a flagship export development programme jointly implemented by EDB, IFC and the EU. The initiative aims to strengthen the competitiveness of Sri Lankan SMEs by enhancing their export readiness, market access, and long-term sustainability. Participants in the third cohort will receive hands-on support to develop Export Marketing Plans tailored to their products, target markets, and business goals.