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The Glendronach celebrates 200 years with ‘An Ode to Highlands’ immersive whisky foraging trail via Today the Brave
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Campaign Brief
| BY Ricki Green |This winter, The Glendronach, part of Brown-Forman Group, invited Australians to step beyond the tasting glass and into the Scottish Highlands with the launch of ‘An Ode to The Highlands’ – an immersive whisky foraging trail at Ace Hotel Sydney, created by Today the Brave.
The result; a fully immersive event in which every guest was transported into the world of The Glendronach.
Says Imelda Hodson, Experience Director at Today the Brave: “With An Ode to The Highlands, we set out to build a sense of place rather than just an event.
The Glendronach: An Ode to the Highlands will make its Melbourne debut later this year.
Today the Brave works with Brown-Forman across Jack Daniel’s, Woodford Reserve, Tequila Herradura, The Glendronach and El Jimador.