| BY Ricki Green |The New Wave is Campaign Brief’s Q&A series spotlighting the next generation of independent creative companies and exploring how the indie model is evolving. We’re SICKDOGWOLFMAN, an independent advertising and design agency. The benefit of being founder-led is that we are making decisions not for our personal careers or award shelves but for the long-term benefit of our client partners and our business. Automating the smaller, menial time consuming tasks gives us more time to commit to solving problems and developing strategy and creative for clients. A lot of big agencies are talking about ‘restructuring’ and ‘redefining’ and ‘recalibrating’, but we haven’t slowed down at all, we’re simply moving faster and faster and making even more work.