The shift seeks to create “cohesion across the entire Disney ecosystem and extending the relevance of our franchises for generations,” according to a joint memo today from Thomas Mazloum, chairman, Disney Experiences and Alan Bergman, chairman, Disney Entertainment Studios. To that end, Disney Consumer Products will travel from the Experiences division to Disney Entertainment — specifically under the company’s Studios umbrella. “Disney Consumer Products will shift the majority of its businesses to Disney Entertainment, sitting within the Studios, beginning October 2026,” the C-Suite duo wrote. Today’s move marks the second time this year a division that used to sit under now CEO D’Amaro in his former Disney Experiences capacity has shifted to Disney Entertainment. Disney Consumer Products is the world’s top licensor.