Here’s why buying a Macbook is more expensive now Apple’s products have gone up in price. A standard configuration level Macbook Air, for example, jumped from $1,099 to $1,299. “It’s an AI memory supercycle that is not going to abate. AI data centers are projected to consume 70% of all memory chips made in 2026, according to media reports. In the interim, some companies are working to offset the rising costs of their products by introducing versions with less memory demands, Sanders explained.